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International Business: The New Realities, 3rd Edition

By S. Tamer Cavusgil, Gary Knight, John Riesenberger

Published by Pearson

Published Date: Jan 2, 2013


An innovative text that captures the spirit of International Business.


Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos. 


The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers.


0133254208 / 9780133254204 International Business Plus MyIBLab with Pearson eText -- Access Card Package

Package consists of

0132991268 / 9780132991261 International Business

0132993961 / 9780132993968 NEW MyManagementLab with Pearson eText -- Access Code -- for International Business

Table of Contents


1. Introduction: What Is International Business?
2. Globalization of Markets and the Internationalization of the Firm
3. Organizational Participants That Make International Business Happen

4. The Cultural Environment of International Business
5. Ethics, Sustainability, and Corporate Social Responsibility in International Business
6. Theories of International Trade and Investment
7. Political and Legal Systems in National Environments
8. Government Intervention in International Business
9. Regional Economic Integration
10. Understanding Emerging Markets
11. The International Monetary and Financial Environment

12. Strategy and Organization in the International Firm
13. Global Market Opportunity Assessment

14. Exporting and Countertrade
15. Foreign Direct Investment and Collaborative Ventures
16. Licensing, Franchising, and Other Contractual Strategies
17. Global Sourcing


18. Marketing in the Global Firm
19. Human Resource Management in the Global Firm
20. Financial Management and Accounting in the Global Firm

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Package ISBN-13: 9780133954555

Includes this title packaged with:

  • Interpretive Simulations Access Code Card Group B
  • 2014 MyManagementLab with Pearson eText -- Access Card -- for International Business: The New Realities, 3rd Edition
    S. Tamer Cavusgil, Gary Knight, John Riesenberger

$315.20 | Add to Cart

Purchase Info

ISBN-10: 0-13-299126-8

ISBN-13: 978-0-13-299126-1

Format: Alternate Binding

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