An innovative text that captures the spirit of International Business.
Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos.
The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers.
0133254208 / 9780133254204 International Business Plus MyIBLab with Pearson eText -- Access Card Package
Package consists of
0132991268 / 9780132991261 International Business
0132993961 / 9780132993968 NEW MyManagementLab with Pearson eText -- Access Code -- for International Business
Table of Contents
1. Introduction: What Is International Business?
2. Globalization of Markets and the Internationalization of the Firm
3. Organizational Participants That Make International Business Happen
PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
4. The Cultural Environment of International Business
5. Ethics, Sustainability, and Corporate Social Responsibility in International Business
6. Theories of International Trade and Investment
7. Political and Legal Systems in National Environments
8. Government Intervention in International Business
9. Regional Economic Integration
10. Understanding Emerging Markets
11. The International Monetary and Financial Environment
PART III. STRATEGY AND OPPORTUNITY ASSESSMENT
12. Strategy and Organization in the International Firm
13. Global Market Opportunity Assessment
PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
14. Exporting and Countertrade
15. Foreign Direct Investment and Collaborative Ventures
16. Licensing, Franchising, and Other Contractual Strategies
17. Global Sourcing
PART V. FUNCTIONAL AREA EXCELLENCE
18. Marketing in the Global Firm
19. Human Resource Management in the Global Firm
20. Financial Management and Accounting in the Global Firm
This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780133954555
Includes this title packaged with:
- Interpretive Simulations Access Code Card Group B
- 2014 MyManagementLab with Pearson eText -- Access Card -- for International Business: The New Realities, 3rd Edition
S. Tamer Cavusgil, Gary Knight, John Riesenberger
$315.20 | Add to Cart
Format: Alternate Binding
This item has been upgraded to International Business: The New Realities, 4th Edition.
Digital Choices ?
MyLab & Mastering with Pearson eText is a complete digital substitute for a print value pack at a lower price.
MyLab & Mastering ?
MyLab & Mastering products deliver customizable content and highly personalized study paths, responsive learning tools, and real-time evaluation and diagnostics. MyLab & Mastering products help move students toward the moment that matters most—the moment of true understanding and learning.
$97.50 | ISBN-13: 978-0-13-383695-0
$97.50 | ISBN-13: 978-0-13-302552-1
$50.00 | ISBN-13: 978-0-13-383692-9
$50.00 | ISBN-13: 978-0-13-299393-7
With VitalSource eTextbooks, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Access your course materials on iPad, Android and Kindle devices with VitalSource Bookshelf, the textbook e-reader that helps you read, study and learn brilliantly. Features include:
- See all of your eTextbooks at a glance and access them instantly anywhere, anytime from your Bookshelf - no backpack required.
- Multiple ways to move between pages and sections including linked Table of Contents and Search make navigating eTextbooks a snap.
- Highlight text with one click in your choice of colors. Add notes to highlighted passages. Even subscribe to your classmates' and instructors' highlights and notes to view in your book.
- Scale images and text to any size with multi-level zoom without losing page clarity. Customize your page display and reading experience to create a personal learning experience that best suits you.
- Print only the pages you need within limits set by publisher
- Supports course materials that include rich media and interactivity like videos and quizzes
- Easily copy/paste text passages for homework and papers
- Supports assistive technologies for accessibility by vision and hearing impaired users
$108.99 | ISBN-13: 978-0-13-325433-4
Loose Leaf Version ?
Books a la Carte are less-expensive, loose-leaf versions of the same textbook.
$181.33 | ISBN-13: 978-0-13-299243-5