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International Business, 7th Edition

By Ricky W. Griffin, Mike W. Pustay

Published by Prentice Hall

Published Date: Jan 9, 2012

Description

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

 

Table of Contents

Part 1: The World’s Marketplaces 

Chapter 1: An Overview of International Business 

Chapter 2: Global Marketplaces and Business Centers 

Chapter 3: Legal, Technological, Accounting, and Political Environments 

Chapter 4: The Role of Culture 

Chapter 5: Ethics and Social Responsibility in International Business 

Part 2: The International Environment 

Chapter 6: International Trade and Investment 

Chapter 7: The International Monetary System and the Balance of Payments 

Chapter 8: Foreign Exchange and International Financial Markets 

Chapter 9: Formulation of National Trade Policies 

Chapter 10: International Cooperation Among Nations 

Part 3: Managing International Business 

Chapter 11: International Strategic Management 

Chapter 12: Strategies for Analyzing and Entering Foreign Markets 

Chapter 13: International Strategic Alliances 

Chapter 14: International Organization Design and Control 

Chapter 15: Leadership and Employee Behavior in International Business 

Part 4: Managing International Business Operations 

Chapter 16: International Marketing 

Chapter 17: International Operations Management 

Chapter 18: International Financial Management 

Chapter 19: International Human Resource Management and Labor Relations

This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780132952828

Includes this title packaged with:

  • Market Entry Strategy Project Access Code Card, 4th Edition
    . . Pearson Education

$261.27 | Add to Cart

Purchase Info

ISBN-10: 0-13-266787-8

ISBN-13: 978-0-13-266787-6

Format: Alternate Binding

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