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International Business, 6th Edition

By Ricky W Griffin, Michael Pustay

Published by Prentice Hall

Published Date: Jan 27, 2009

Table of Contents


I. THE WORLD'S MARKETPLACES.
 1. An Overview of International Business.
 2. Global Marketplaces and Business Centers.
 3. Legal, Technological, and Political Forces.
 4. The Role of Culture.
 5. Ethics and Social Responsibility in International Business.
II. THE INTERNATIONAL ENVIRONMENT.
 6. International Trade and Investment Theory.
 7. International Monetary System and the Balance of Payments.
 8. Foreign Exchange and International Financial Markets.
 9. Formulation of National Trade Policies.
10. International Cooperation among Nations.
III. MANAGING INTERNATIONAL BUSINESS.
11. International Strategic Management. 
12. Strategies for Analyzing and Entering Foreign Markets.
13. International Strategic Alliances.
14. International Organization Design and Control.
15. Leadership and Employee Behavior in International Business.
IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.
16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Human Resource Management and Labor Relations.

 

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Purchase Info

ISBN-10: 0-13-715373-2

ISBN-13: 978-0-13-715373-2

Format: Book

This title is currently unavailable on myPearsonStore.
We recommend International Business, 7th Edition as a replacement.

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