Taking a regional approach, this text challenges the underlying assumptions behind globalization and focuses on both the dominant economies as well as emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business.
Table of Contents
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS
1Regional and Global Strategy
2The Multinational Enterprise
3The Triad and International Business
PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
7International Financial Markets and Institutions
PART THREE: INTERNATIONAL BUSINESS STRATEGIES
10 Production Strategy
11 Marketing Strategy
12 Human Resource Management Strategy
13 Political Risk and Negotiation Strategies
14 International Financial Management
PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION
15 Corporate Strategy and National Competitiveness
16 European Union
18 North America
19 Emerging Economies
20 International Business, Ethics and the Natural Environment
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