International Business, 4th Edition

By Alan M. Rugman, Simon Collinson

Published by Prentice Hall

Published Date: Sep 15, 2006

Description

Taking a regional approach, this text challenges the underlying assumptions behind globalization and focuses on both the dominant economies as well as emerging markets.  By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business.

Table of Contents

PART ONE: THE WORLD OF INTERNATIONAL BUSINESS  

  1Regional and Global Strategy

  2The Multinational Enterprise       

  3The Triad and International Business        

PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS  

  4International Politics           

  5International Culture           

  6International Trade             

  7International Financial Markets and Institutions      

PART THREE: INTERNATIONAL BUSINESS STRATEGIES 

  8Multinational Strategy         

  9Organizing Strategy         

10  Production Strategy         

11  Marketing Strategy         

12 Human Resource Management Strategy

13  Political Risk and Negotiation Strategies       

14  International Financial Management   

PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION     

15  Corporate Strategy and National Competitiveness    

16  European Union             

17  Japan        

18  North America         

19  Emerging Economies

20  International Business, Ethics and the Natural Environment

 

Purchase Info

ISBN-10: 0-273-70174-6

ISBN-13: 978-0-273-70174-3

Format: Book

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We recommend International Business with Companion Website with Gradetracker: Student Access Card, 4th Edition as a replacement.