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International Business, CourseSmart eTextBook, 13th Edition

By John Daniels, Lee Radebaugh, Daniel Sullivan

Published by Prentice Hall

Published Date: Mar 2, 2010

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Description

For undergraduate and graduate International Business courses.

An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

For this edition, the authors have continued their unconditional effort to improve and update the text to reflect the latest knowledge and practices in international business management.

Table of Contents

PART ONE: Background for International Business  
1. Globalization and International Business  
PART TWO: Comparative Environmental Frameworks  
2. The Cultural Environments Facing Business  
3. The Political and Legal Environments Facing Business  
4. The Economic Environments Facing Businesses  
5. Globalization and Society  
PART THREE: Theories and Institutions: Trade and Investment
6. International Trade and Factor-Mobility Theory  
7. Governmental Influence on Trade  
8. Cross-National Cooperation and Agreements  
PART FOUR: World Financial Environment  
9. Global Foreign-Exchange Markets  
10. The Determination of Exchange Rates  
PART FIVE: Global Strategy, Structure, and Implementation  

11. The Strategy of International Business
12. Country Evaluation and Selection  
13. Export and Import Strategies
14. Direct Investment and Collaborative Strategies
15. The Organization of International Business
PART SIX: Managing International Operations
16. Marketing Globally
17. Global Manufacturing and Supply Chain Management
18. International Accounting Issues
19. The Multinational Finance Function
20. Human Resource Management


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International Business, CourseSmart eTextBook, 13th Edition
Format: Safari Book

$97.80 | ISBN-13: 978-0-13-212850-6