For introductory International Business courses with the need for a brief, accessible text.
A comprehensive yet concise framework with unrivaled clarity.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
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Table of Contents
Part 1: Global Business Environments
Chapter 1. Globalization
Part 2: National Business Environments
Chapter 2. Cross-Cultural Business
Chapter 3. Politics, Law, and Business Ethics
Chapter 4. Economics and Emerging Markets
Part 3: International Trade and Investment
Chapter 5. International Trade
Chapter 6. Business-Government Trade Relations
Chapter 7. Foreign Direct Investment
Chapter 8. Regional Economic Integration
Part 4: The International Financial System
Chapter 9. International Financial Markets
Chapter 10. International Monetary System
Part 5: International Business Management
Chapter 11. International Strategy and Organization
Chapter 12. Analyzing International Opportunities
Chapter 13. Selecting and Managing Entry Modes
Chapter 14. Developing and Marketing Products
Chapter 15. Managing International Operations
Chapter 16. Hiring and Managing Employees
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International Business, CourseSmart eTextbook, 6th Edition
Format: Electronic Book
$69.99 | ISBN-13: 978-0-13-255579-1