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International Business, CourseSmart eTextbook, 7th Edition

By Ricky W. Griffin, Mike W. Pustay

Published by Prentice Hall

Published Date: Jan 6, 2012

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Description

For International Business courses.

 

Successfully prepare students for the international marketplace.

 

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
 

Table of Contents

Part 1: The World’s Marketplaces 

Chapter 1: An Overview of International Business 

Chapter 2: Global Marketplaces and Business Centers 

Chapter 3: Legal, Technological, Accounting, and Political Environments 

Chapter 4: The Role of Culture 

Chapter 5: Ethics and Social Responsibility in International Business 

Part 2: The International Environment 

Chapter 6: International Trade and Investment 

Chapter 7: The International Monetary System and the Balance of Payments 

Chapter 8: Foreign Exchange and International Financial Markets 

Chapter 9: Formulation of National Trade Policies 

Chapter 10: International Cooperation Among Nations 

Part 3: Managing International Business 

Chapter 11: International Strategic Management 

Chapter 12: Strategies for Analyzing and Entering Foreign Markets 

Chapter 13: International Strategic Alliances 

Chapter 14: International Organization Design and Control 

Chapter 15: Leadership and Employee Behavior in International Business 

Part 4: Managing International Business Operations 

Chapter 16: International Marketing 

Chapter 17: International Operations Management 

Chapter 18: International Financial Management 

Chapter 19: International Human Resource Management and Labor Relations

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International Business, CourseSmart eTextbook, 7th Edition
Format: Safari Book

$109.99 | ISBN-13: 978-0-13-266789-0