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International Business: The Challenges of Globalization, 7th Edition

By John J. Wild, Kenneth L. Wild

Published by Pearson

Published Date: Jan 2, 2013

Description

MARKET: Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.

 

A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.

 

The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.

 

Table of Contents

I. GLOBAL BUSINESS ENVIRONMENT

1. Globalization

 

II. NATIONAL BUSINESS ENVIRONMENTS

2. Cross-Cultural Business

3. Politics, Law, and Business Ethics

4. Economics and Emerging Markets

 

III. INTERNATIONAL TRADE AND INVESTMENT

5. International Trade

6. Business—Government Trade Relations

7. Foreign Direct Investment

8. Regional Economic Integration

 

IV. THE INTERNATIONAL FINANCIAL SYSTEM

9. International Financial Markets

10. International Monetary System

 

V. INTERNATIONAL BUSINESS MANAGEMENT

11. International Strategy and Organization

12. Analyzing International Opportunities

13. Selecting and Managing Entry Modes

14. Developing and Marketing Products

15. Managing International Operations

16. Hiring and Managing Employees

 

Notes

Glossary

Name/Company Index

Subject Index

 

Purchase Info

ISBN-10: 0-13-306300-3

ISBN-13: 978-0-13-306300-4

Format: Alternate Binding

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