MARKET: Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.
A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.
The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.
Table of Contents
I. GLOBAL BUSINESS ENVIRONMENT
II. NATIONAL BUSINESS ENVIRONMENTS
2. Cross-Cultural Business
3. Politics, Law, and Business Ethics
4. Economics and Emerging Markets
III. INTERNATIONAL TRADE AND INVESTMENT
5. International Trade
6. Business—Government Trade Relations
7. Foreign Direct Investment
8. Regional Economic Integration
IV. THE INTERNATIONAL FINANCIAL SYSTEM
9. International Financial Markets
10. International Monetary System
V. INTERNATIONAL BUSINESS MANAGEMENT
11. International Strategy and Organization
12. Analyzing International Opportunities
13. Selecting and Managing Entry Modes
14. Developing and Marketing Products
15. Managing International Operations
16. Hiring and Managing Employees
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