Description
An innovative and engaging learning system for International Business.
Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos.
To reflect the major changes that have occurred in the global marketplace–due to the financial crisis, and change in dynamic among international business participants–this edition now includes extensive new and updated material.
Table of Contents
Part 1: Foundation Concepts
Chapter 1. Introduction: What Is International Business?
Chapter 2. Globalization of Markets and the Internationalization of the Firm
Chapter 3. Organizational Participants that Make International Business Happen
Part 2: The Environment of International Business
Chapter 4. The Cultural Environment of International Business
Chapter 5. Ethics and International Business
Chapter 6. Theories of International Trade and Investment
Chapter 7. Political and Legal Systems in National Environments
Chapter 8. Government Intervention in International Business
Chapter 9. Regional Economic Integration
Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies
Chapter 11. The International Monetary and Financial Environment
Part 3: Strategy and Opportunity Assessment
Chapter 12. Strategy and Organization in the International Firm
Chapter 13. Global Market Opportunity Assessment
Part 4: Entering and Operating in International Markets
Chapter 14. Exporting and Countertrade
Chapter 15. Foreign Direct Investment and Collaborative Ventures
Chapter 16. Licensing, Franchising, and Other Contractual Strategies
Chapter 17. Global Sourcing
Part 5: Functional Area Excellence
Chapter 18. Marketing in the Global Firm
Chapter 19. Human Resource Management in the Global Firm
Chapter 20. Financial Management and Accounting in the Global Firm
Enhance your learning experience with text-specific study materials.
This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780132655446
Includes this title packaged with:
- International Business 2011 Video Library DVD
Prentice Hall
$220.07 | Add to Cart
Purchase Info
ISBN-10: 0-13-609098-2
ISBN-13: 978-0-13-609098-4
Format: Cloth
$213.40 | Free Ground Shipping.
Digital Choices
MyLab & Mastering 
MyLab and Mastering products deliver customizable content and highly personalized study paths, responsive learning tools, and real-time evaluation and diagnostics. MyLab and Mastering products help move students toward the moment that matters most—the moment of true understanding and learning.
Buy AccessMarket Entry Strategy Project
$15.00 | ISBN-13: 978-0-13-174770-8
Buy AccessNEW MyManagementLab -- Instant Access -- for International Business, 2nd Edition
$40.00 | ISBN-13: 978-0-13-266753-1
Buy AccessNEW MyManagementLab with Pearson eText -- Instant Access -- for International Business, 2nd Edition
$85.00 | ISBN-13: 978-0-13-246453-6
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International Business: The New Realities, CourseSmart eTextbook, 2nd Edition
$84.99 | ISBN-13: 978-0-13-609072-4
Print Choices
Loose Leaf Version
Books a la Carte are less-expensive, loose-leaf versions of the same textbook.
International Business: The New Realities, Student Value Edition, 2nd Edition
$138.73 | ISBN-13: 978-0-13-609070-0
