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International Business: The New Realities, 2nd Edition

By S. Tamer Cavusgil, Gary Knight, John Riesenberger

Published by Prentice Hall

Published Date: Jan 4, 2011

Description

An innovative and engaging learning system for International Business.

 

Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. 

 

To reflect the major changes that have occurred in the global marketplace–due to the financial crisis, and change in dynamic among international business participants–this edition now includes extensive new and updated material. 

 

Note: This is the standalone book, if you want the book/DVD package order the ISBN below

 

0132655446 / 9780132655446 International Business: The New Realities &  International Business 2011 Video Library DVD Package

Package consists of:   

0136090737 / 9780136090731 International Business 2011 Video Library

0136090982 / 9780136090984 International Business: The New Realities

 

Table of Contents

Part 1: Foundation Concepts

Chapter 1. Introduction: What Is International Business?

Chapter 2. Globalization of Markets and the Internationalization of the Firm

Chapter 3. Organizational Participants that Make International Business Happen

Part 2: The Environment of International Business

Chapter 4. The Cultural Environment of International Business

Chapter 5. Ethics and International Business

Chapter 6. Theories of International Trade and Investment

Chapter 7. Political and Legal Systems in National Environments

Chapter 8. Government Intervention in International Business

Chapter 9. Regional Economic Integration

Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies

Chapter 11. The International Monetary and Financial Environment

Part 3: Strategy and Opportunity Assessment

Chapter 12. Strategy and Organization in the International Firm

Chapter 13. Global Market Opportunity Assessment

Part 4: Entering and Operating in International Markets

Chapter 14. Exporting and Countertrade

Chapter 15. Foreign Direct Investment and Collaborative Ventures

Chapter 16. Licensing, Franchising, and Other Contractual Strategies

Chapter 17. Global Sourcing

Part 5: Functional Area Excellence

Chapter 18. Marketing in the Global Firm

Chapter 19. Human Resource Management in the Global Firm

Chapter 20. Financial Management and Accounting in the Global Firm

Purchase Info

ISBN-10: 0-13-609098-2

ISBN-13: 978-0-13-609098-4

Format: Alternate Binding

This title is currently unavailable on myPearsonStore.
We recommend International Business: The New Realities, 3rd Edition as a replacement.

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