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International Business: The New Realities, CourseSmart eTextbook, 2nd Edition

By S. Tamer Cavusgil, Gary Knight, John Riesenberger

Published by Prentice Hall

Published Date: Jan 3, 2011

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Description

For undergraduate and graduate level International Business courses.

CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.*

*Not available with MyIBLab access code, visit MyIBLab for more information.

Table of Contents

Part 1: Foundation Concepts

Chapter 1. Introduction: What Is International Business?

Chapter 2. Globalization of Markets and the Internationalization of the Firm

Chapter 3. Organizational Participants that Make International Business Happen

Part 2: The Environment of International Business

Chapter 4. The Cultural Environment of International Business

Chapter 5. Ethics and International Business

Chapter 6. Theories of International Trade and Investment

Chapter 7. Political and Legal Systems in National Environments

Chapter 8. Government Intervention in International Business

Chapter 9. Regional Economic Integration

Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies

Chapter 11. The International Monetary and Financial Environment

Part 3: Strategy and Opportunity Assessment

Chapter 12. Strategy and Organization in the International Firm

Chapter 13. Global Market Opportunity Assessment

Part 4: Entering and Operating in International Markets

Chapter 14. Exporting and Countertrade

Chapter 15. Foreign Direct Investment and Collaborative Ventures

Chapter 16. Licensing, Franchising, and Other Contractual Strategies

Chapter 17. Global Sourcing

Part 5: Functional Area Excellence

Chapter 18. Marketing in the Global Firm

Chapter 19. Human Resource Management in the Global Firm

Chapter 20. Financial Management and Accounting in the Global Firm

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International Business: The New Realities, CourseSmart eTextbook, 2nd Edition
Format: Safari Book

$91.99 | ISBN-13: 978-0-13-609072-4