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International Management: Managing Across Borders and Cultures, Text and Cases, CourseSmart eTextbook, 8th Edition

By Helen Deresky

Published by Prentice Hall

Published Date: Feb 27, 2013

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Description

For undergraduate and graduate students majoring in international business or general management.

An exploration of the issues facing international business managers today.

International Management
explores the dynamic global environment of business management by exploring the political, legal, technological, competitive, and cultural factors that shape corporations worldwide.

Table of Contents

I. THE GLOBAL MANAGER’S ENVIRONMENT

1. Assessing the Environment: Political, Economic, Legal, Technological

2. Managing Interdependence: Social Responsibility, Ethics, Sustainability

New: Case 1. An Ethics Role Playing Case: Stockholders vs Stakeholders. (Global/Sri Lanka)

New: Case 2. Blackberry in International Markets. (Global/Middle East)

 

II. THE CULTURAL CONTEXT OF GLOBAL MANAGEMENT

3. Understanding the Role of Culture

4. Communicating Across Cultures

5. Cross-cultural Negotiation and Decision Making

New: Case 3. Google Orkut in Brazil: What’s So Social About It? (Brazil)

Case 4. MTV Networks: The Arabian Challenge (Saudi Arabia)

 

III. FORMULATING AND IMPLEMENTING STRATEGY FOR INTERNATIONAL AND GLOBAL OPERATIONS

6. Formulating Strategy

7. Implementing Strategy: Small Businesses; Global Alliances; Emerging Economy Firms

8. Organization Structure and Control Systems

New: Case 5. Alibaba in 2011: Competing in China and Beyond.  (China)

New: Case 6. Carrefour’s Misadventure in Russia (Russia)

New: Case 7. Walmart in Africa (Africa)

New: Case 8. Evaluating the Chrysler-Fiat Auto Alliance in 2012. (Italy/U.S./Global)

 

IV. GLOBAL HUMAN RESOURCES MANAGEMENT

9. Staffing, Training, and Compensation for Global Operations

10. Developing a Global Management Cadre

11. Motivating and Leading

New: Case 9. Indra Nooyi: A Transcultural Leader (India/Global)

New: Case 10. Foreign Investment in Chinese Banking Sector: HR Challenges. (China)                                   


Integrative Cases:

New: Case 11. Mahindra and Mahindra (B): An Emerging Global Giant? (India/Global)

New: Case 12. After the Breakup: The Troubled Alliance Between Volkswagen and Suzuki. (Germany/Japan)

Integrative Term Project

Glossary

Endnotes

Name and Subject Index

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International Management: Managing Across Borders and Cultures, Text and Cases, CourseSmart eTextbook, 8th Edition
Format: Safari Book

$97.99 | ISBN-13: 978-0-13-306227-4