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Introduction to Business, 6th Edition

By Douglas Wilson, David Dusseau

Published by Pearson Custom Publishing

Published Date: Sep 21, 2010

Description

An Introduction to Business is the only source written specifically for an introductory business course that uses the Foundation™ online business simulation program offered by Capsim Management Simulations Inc. This updated text provides a framework for understanding essential business processes while using the simulation. It demonstrates how the private enterprise system and the businesses that participate in that system provide value for customers, clients, and society through the products and services they offer. The sixth edition includes updated chapter information and extensive exercises that complement the Foundation simulation. In addition, sidebars contain real-world business scenarios that accompany and further illustrate key learning points in the text.

The Foundation simulation places students in the position of making business management decisions for a company in a competitive environment, while An Introduction to Business guides them through the key content areas of marketing, accounting, finance, and production. It also addresses legal and regulatory topics and describes the basic forms of business. The objective is to offer an interactive and interesting way to learn about business basics with a content-rich guide.

Using An Introduction to Business in conjunction with the simulation has been proven to help students understand and appreciate the role business plays in our economic system and society.

Table of Contents

A Prologue . . . . . . . . . . . . . . . . . 1

1 Private Enterprise: An Economic System . . . . . . . 3

Foundation Exercise 1 . . . . . . . . . . . 11

2 Marketing: Creating Customer Value . . . . . . . . 15

Foundation Exercise 2 . . . . . . . . . . . 28

Foundation Exercise 3 . . . . . . . . . . . 41

Foundation Exercise 4 . . . . . . . . . . . 51

3 Accounting: A Business Information System . . . . . 61

Foundation Exercise 5 . . . . . . . . . . . 80

Foundation Exercise 6 . . . . . . . . . . . 88

4 Production: Improving Productivity and Performance . . 91

Foundation Exercise 7 . . . . . . . . . . . 99

Foundation Exercise 8 . . . . . . . . . . . 107

5 Finance: Working and Investment Capital . . . . . . 115

Investment Financing . . . . . . . . . . . . 123

Financial Ratios and Ratio Analysis . . . . . . . . 134

Using the Cash Flow Statement as a Management Tool . . 138

Foundation Exercise 9 . . . . . . . . . . . 143

6 Business and Society: The Legal and Regulatory System 150

7 Business Ethics . . . . . . . . . . . . . . 157

8 Forms of Business Organization . . . . . . . . . 168

Appendices

Appendix I: FoundationFastTrack Report . . . . 181

Appendix II: Customer Attractiveness Scores . . . . 190

Glossary . . . . . . . . . . . . . . . . . 193

Index . . . . . . . . . . . . . . . . . . 202

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Introduction to Business, 6th Edition

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$42.80 | ISBN-13: 978-0-558-86715-7

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