Description
For undergraduate-level courses in Electronic Commerce.
Explore the essential concepts of electronic commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Explore the essential concepts of electronic commerce.
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.
The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Table of Contents
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of Electronic Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in Electronic Commerce: Products and Services
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce
Part 4: Other EC Models and Applications
Chapter 7. The Web 2.0 Environment and Social Networks
Chapter 8. Mobile Computing and Commerce
Part 5: EC Support Services
Chapter 9. E-Commerce Security and Fraud Protection
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services
Part 6: EC Strategy and Implementation
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
www.pearsonhighered.com/turban
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan
Chapter 1. Overview of Electronic Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in Electronic Commerce: Products and Services
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce
Part 4: Other EC Models and Applications
Chapter 7. The Web 2.0 Environment and Social Networks
Chapter 8. Mobile Computing and Commerce
Part 5: EC Support Services
Chapter 9. E-Commerce Security and Fraud Protection
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services
Part 6: EC Strategy and Implementation
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
www.pearsonhighered.com/turban
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan
Purchase Info 
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Introduction to Electronic Commerce, CourseSmart eTextbook, 3rd Edition
Format: Electronic Book
$54.99 | ISBN-13: 978-0-13-611002-6
