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Introduction to Hospitality, CourseSmart eTextbook, 5th Edition

By John R. Walker

Published by Prentice Hall

Published Date: Mar 21, 2008

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Description

For courses in Introduction to Hospitality.

 

This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.

Table of Contents

Table of Contents

 

PART 1: THE HOSPITALITY INDUSTRY AND TOURISM

1.      Welcome to the Hospitality Industry

2.      Tourism

 

PART 2: LODGING

3.      The Hotel Business

4.      Rooms Division Operations

5.      Food and Beverage Operations

 

PART 3: RESTAURANTS, MANAGER SERVICES AND BEVERAGES

6.      Restaurant Business

7.      Restaurant Operations

8.      Managed Services

9.      Beverages

 

PART 4: RECREATION, THEME PARKS, CLUBS AND GAMING ENTERTAINMENT

10.  Recreation, Theme Parks, and Clubs

11.  Gaming Entertainment

 

PART 5: ASSEMBLIES AND EVENT MANAGEMENT

12.  Meetings, Conventions, Expositions

13.  Special Events

 

PART 6: OPERATIONAL AREAS OF THE HOSPITALITY INDUSTRY

14.  Leadership and Management

15.  Marketing

16.  Human Resources

17.  Accounting, Finance and Cost Control

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Introduction to Hospitality, CourseSmart eTextbook, 5th Edition
Format: Safari Book

$55.40 | ISBN-13: 978-0-13-500621-4