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IT Strategy, CourseSmart eTextbook, 2nd Edition

By James D. McKeen, Heather Smith

Published by Prentice Hall

Published Date: Jul 8, 2011

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Description

For undergraduate and graduate courses in IT Strategy or IT Management.

 

This book teaches students how to use and manage IT to deliver business value, with a focus on IT management issues, rather than technical issues.

Table of Contents

Section I: Delivering Value with IT
Chapter 1: Developing and Delivering on the IT Value Proposition
Chapter 2: Developing IT Strategy for Business Values
Chapter 3: Communicating with Business Managers
Chapter 4:  Building a Strong Relationship with the Business
Chapter 5:  Developing IT Professionalism
Section I Mini-Cases
  • Delivering Business Value with IT at Hefty Hardware
  • Investing in TUFS
  • IT Planning at ModMeters
Section II: IT Governance
Chapter 6:  Information Management: The Nexus of Business and IT
Chapter 7:  The IT Budgeting Process
Chapter 8:  Creating and Evolving a Technology Roadmap
Chapter 9:  Delivering IT Functions: A Decision Framework
Chapter 10:  IT Sourcing
Chapter 11:  Application Portfolio Management
Section II Mini-Cases
  • Building Shared Services at RR Communications
  • Creating a Process-Driven Organization at AgCredit
  • IT Investment at North American Financial
Section III: Information-Enabled Innovation
Chapter 12:  Strategic Experimentation with IT
Chapter 13:  Enabling Collaboration with IT
Chapter 14:  Social Computing: How Should it be Managed?
Chapter 15:  Information Delivery: IT’s Evolving Role
Chapter 16:  Master Data Management
Section III Mini-Cases
  • Information Management at Homestyle Hotels
  • Innovation at International Foods
  • CRM at Minitrex
  • Customer Service at Datatronics
Section IV: IT Capability Management
Chapter 17:  Developing IT Capabilities
Chapter 18:  Building Better IT Leaders from the Bottom Up
Chapter 19:  Managing IT-based Risk
Chapter 20:  The Identity Management Challenge
Chapter 21:  Linking IT to Business Metrics
Section IV Mini-Cases
  • Leveraging IT Vendors at SleepSmart
  • Project Management at MM
  • Managing Technology at Genex Fuels

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IT Strategy, CourseSmart eTextbook, 2nd Edition
Format: Safari Book

$51.99 | ISBN-13: 978-0-13-214567-1