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IT Strategy in Action, CourseSmart eTextbook

By James D. McKeen, Heather Smith

Published by Prentice Hall

Published Date: Apr 9, 2008

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For undergraduate and graduate courses in IT Strategy or IT Management.


This book teaches students how to use and manage IT to deliver business value, with a focus on IT management issues, rather than technical issues.

Table of Contents

Table of Contents

Section I:        Delivering Value with IT


1.      Developing and Delivering on the IT Value Proposition

2.      Developing IT Strategy for Business Value

3.      Linking IT to Business Metrics

4.      Managing Perceptions of IT


·         IT Leadership at MaxTrade

·         Investing in TUFS

·         IT Planning at ModMeters


Section II:       IT Governance


5.      IT in the New World of Corporate Governance Reforms

6.      Creating and Evolving a Technology Roadmap

7.      The IT Budgeting Process

8.      Information Management: The Nexus of Business and IT

9.      IT in 2010


·         Shared Services at RR Communications

·         Creating a Process-Driven Organization at AgCredit


Section III:      IT-Enabled Innovation


10.  Strategic Experimentation with IT

11.  Enhancing the Customer Experience with Technology

12.  Information Delivery: IT’s Evolving Role

13.  Digital Dashboards

14.  Managing Electronic Communications


·         Information Management at Homestyle Hotels

·         Knowledge Management at Acme Consulting

·         CRM at Minitrex

·         Managing Technology at Genex Fuels


Section IV:     Reinventing IT Capabilities


15.  Developing IT Capabilities

16.  IT Sourcing

17.  Delivering IT Functions: A Decision Framework

18.  Building Better IT Leaders: From the Bottom Up

19.  Developing IT Professionalism


§         Leveraging IT Vendors at SleepSmart

§         Desktop Provisioning at CanCredit

§         Project Management at MM

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IT Strategy in Action, CourseSmart eTextbook
Format: Safari Book

$49.40 | ISBN-13: 978-0-13-603634-0