Business communication–expressed with confidence, clarity, and ease.
Clear and effective communication skills are necessary in every facet of students’ lives–personal, academic, and professional. To help create well-rounded, successful communicators Keys to Business Communication provides the information students need so they can learn how to express themselves with confidence, clarity, and ease.
Table of Contents
Chapter 2. Learning Teamwork and Leadership Skills in a Competitive World
Chapter 3. Connecting Across Cultures and Generations
Chapter 4. Preparing to Write
Chapter 5. Writing, Revising, and Editing Messages
Chapter 6. Designing, Proofreading, and Delivering Messages
Chapter 7. Positive Everyday Messages: Letters, Memos, and Electronic Communications
Chapter 8. Negative (Bad News) Messages
Chapter 9. Persuasive Messages: Using the Right Words at the Right Time
Chapter 10. Reports and Proposals
Chapter 11. Business Presentations
Chapter 12. Using Effective Visual Aids in Presentations
Chapter 13. The Job Search
Chapter 14. The Tools for Finding a Job: Cover Letter, Resume, and Portfolio
Chapter 15. Interviewing and Closing the Deal
Chapter 16. Writing Your Success Story: Becoming a World-Class Employee
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Key to Business Communication, CourseSmart eTextbook
Format: Safari Book
$68.99 | ISBN-13: 978-0-13-255486-2