Description
For Business Communication courses.
Business communication—expressed with confidence, clarity, and ease.
Clear and effective communication skills are necessary in every facet of students’ lives—personal, academic, and professional. To help create well-rounded, successful communicators Keys to Business Communication provides the information students need so they can learn how to express themselves with confidence, clarity, and ease.
Available with mybcommlab!
mybcommlab is the online study tool that helps you transform Business Communication students into polished professionals, ready to tackle the rigors of today’s business landscape. Visit mybcommlab.com for more information.
Business communication—expressed with confidence, clarity, and ease.
Clear and effective communication skills are necessary in every facet of students’ lives—personal, academic, and professional. To help create well-rounded, successful communicators Keys to Business Communication provides the information students need so they can learn how to express themselves with confidence, clarity, and ease.
Available with mybcommlab!
mybcommlab is the online study tool that helps you transform Business Communication students into polished professionals, ready to tackle the rigors of today’s business landscape. Visit mybcommlab.com for more information.
Table of Contents
Chapter 1. Building Your Communication Skills
Chapter 2. Learning Teamwork and Leadership Skills in a Competitive World
Chapter 3. Connecting Across Cultures and Generations
Chapter 4. Preparing to Write
Chapter 5. Writing, Revising, and Editing Messages
Chapter 6. Designing, Proofreading, and Delivering Messages
Chapter 7. Positive Everyday Messages: Letters, Memos, and Electronic Communications
Chapter 8. Negative (Bad News) Messages
Chapter 9. Persuasive Messages: Using the Right Words at the Right Time
Chapter 10. Reports and Proposals
Chapter 11. Business Presentations
Chapter 12. Using Effective Visual Aids in Presentations
Chapter 13. The Job Search
Chapter 14. The Tools for Finding a Job: Cover Letter, Resume, and Portfolio
Chapter 15. Interviewing and Closing the Deal
Chapter 16. Writing Your Success Story: Becoming a World-Class Employee
Chapter 2. Learning Teamwork and Leadership Skills in a Competitive World
Chapter 3. Connecting Across Cultures and Generations
Chapter 4. Preparing to Write
Chapter 5. Writing, Revising, and Editing Messages
Chapter 6. Designing, Proofreading, and Delivering Messages
Chapter 7. Positive Everyday Messages: Letters, Memos, and Electronic Communications
Chapter 8. Negative (Bad News) Messages
Chapter 9. Persuasive Messages: Using the Right Words at the Right Time
Chapter 10. Reports and Proposals
Chapter 11. Business Presentations
Chapter 12. Using Effective Visual Aids in Presentations
Chapter 13. The Job Search
Chapter 14. The Tools for Finding a Job: Cover Letter, Resume, and Portfolio
Chapter 15. Interviewing and Closing the Deal
Chapter 16. Writing Your Success Story: Becoming a World-Class Employee
Purchase Info 
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
Key to Business Communication, CourseSmart eTextbook
Format: Electronic Book
$59.99 | ISBN-13: 978-0-13-255486-2
