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Living the Dream: Putting your creativity to work (and getting paid), CourseSmart eTextbook

By Corwin Hiebert

Published by New Riders

Published Date: Nov 15, 2012

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Description

The focus of this book is to provide students with insights and actions on how to be successful and creative as a freelancer or small business owner.  This inter-disciplinary, no-holds barred guidebook delivers management, marketing ideas, and principles that can make independent creative work stress free and financially rewarding.  It gives students the real goods on proven business-building strategies without all the mumbo jumbo. Through interviews, case studies, and features, the industry pros and subject matter experts provides wisdom, objectivity, and context.

Table of Contents

PART 1: MANAGEMENT

1. Establishing Your Creative Capital
• Defining and Refining Your Skills
• Finding Your Creative Mix
• Being Educated and Getting Schooled
• Creative Work Should Be Hard
• Turning Your Assets into Value

2. Planning For Success
• Being in Business With Yourself
• Clarifying Your Business Offering
• Understanding Your Marketplace
• Preparing a Business Plan that Doesn’t Suck

3. Creating a Workflow That Works for You
• Winning the Battle And The War
• Making the Most of Your Home Office
• Build a Schedule that You’ll Love
• Planning a Project Like a Smarty-Pants

4. Making the Most of Your Meetings
• Running a Meeting
• Attending a Meeting
• Selling at a Meeting

5. Getting Clients to Love You
• Understanding Your Clients’ Needs and Wants
• Establish a Scope of Work
• Fitting In and Standing Out

6.Getting the Law on Your Side
• Letting the Legal Beagle Out of the Dog House
• Starting Your Business on the Right Foot
• Doing Deals that Make Sense
• Putting Your Legal Documents into Action

7.Understanding Those Pesky Finances
• Risking It All Without Risking Your Future
• Building a Pricing Strategy
• Asking for Money and More
• Borrowing Money and Making It Count

Part I Summary: Your Management Style

PART II: MARKETING

8. Generating Demand for Your Services
• Eliciting Curiosity
• Developing Auteur-like Attitude
• Creating a Marketable Brand
• Putting Your Brains and Your Brand into Action

9. Building a Marketing Strategy
• Creating a Marketing Plan That Doesn’t Suck
• Preparing a Marketing Mix
• Focusing on Bottom Line ROI
• Assessing Your Marketing Impact
• Planning a Think & Drink

10. Doing Self-Promotion Right
• Adjusting Your Attitude About Selling
• Succeeding Through Subtle Persuasion
• Fostering Real Word of Mouth

11. Making Your Mark Through Collaboration
• The Collaboration Effect
• Finding the Right Collaborators
• Choosing the Right Project
• Making a Collaboration Awesome
• Building a Buzz
• Being a Fan and a Follower

12. Networking in the Real World
• Being the Lone Ranger Not a Loner
• Creating Your Own Sphere of Influence
• Building a Proximity Plan

13. Creating a Web-presence
• Shaking Your Digital Head(space)
• Marketing to Your Social Networks
• Leveraging Your Digital Assets

14. Producing Collateral Not Damage
• Making Your Creative Work Touchable
• Putting Your Business Card in its Place
• Portfolios and All That Jazz

Part II Summary: Your Marketing Style

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Living the Dream: Putting your creativity to work (and getting paid), CourseSmart eTextbook
Format: Safari Book

$17.49 | ISBN-13: 978-0-13-308576-1