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Managerial Economics and Strategy, CourseSmart eTextbook

By Jeffrey M. Perloff, James A. Brander

Published by Prentice Hall

Published Date: Sep 3, 2013

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Description

Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.

 

In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.

 

To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.

Table of Contents

Table of Contents:

 

Chapter 1      Introduction

Chapter 2      Supply and Demand

Chapter 3      Empirical Methods

Chapter 4      Consumer Choice

Chapter 5      Production

Chapter 6      Costs

Chapter 7      Firm Organization and Market Structure

Chapter 8      Competitive Firms and Markets

Chapter 9      Monopoly

Chapter 10     Pricing with Market Power

Chapter 11    Oligopoly and Monopolistic Competition

Chapter 12    Game Theory and Business Strategy

Chapter 13     Strategies Over Time

Chapter 14     Uncertainty

Chapter 15     Asymmetric Information and Contracts

Chapter 16     Government and Business

Chapter 17     Global Business

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Managerial Economics and Strategy, CourseSmart eTextbook
Format: Safari Book

$105.99 | ISBN-13: 978-0-13-136771-5