Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.
In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.
To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.
Table of Contents
Table of Contents:
Chapter 1 Introduction
Chapter 2 Supply and Demand
Chapter 3 Empirical Methods
Chapter 4 Consumer Choice
Chapter 5 Production
Chapter 6 Costs
Chapter 7 Firm Organization and Market Structure
Chapter 8 Competitive Firms and Markets
Chapter 9 Monopoly
Chapter 10 Pricing with Market Power
Chapter 11 Oligopoly and Monopolistic Competition
Chapter 12 Game Theory and Business Strategy
Chapter 13 Strategies Over Time
Chapter 14 Uncertainty
Chapter 15 Asymmetric Information and Contracts
Chapter 16 Government and Business
Chapter 17 Global Business
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Managerial Economics and Strategy, CourseSmart eTextbook
Format: Safari Book
$86.99 | ISBN-13: 978-0-13-136771-5