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Market-Based Management, 6th Edition

By Roger Best

Published by Pearson

Published Date: Jan 9, 2012


Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Table of Contents

Part I: Market Orientation and Marketing Performance
Chapter 1: Customer Focus, Customer Performance and Profit Impact
Chapter 2: Marketing Metrics and Marketing Profitability
Part II: Market Analysis
Chapter 3: Market Potential, Market Demand, and Market Share
Chapter 4: The Customer Experience and Value Creation
Chapter 5: Market Segmentation and Segmentation Strategies
Chapter 6: Competitive Position and Sources of Advantage
Part III: Marketing Mix Strategies
Chapter 7: Product Positioning, Branding, and Product Line Strategies
Chapter 8: Value-Based Pricing and Pricing Strategies
Chapter 9: Marketing Channels and Channel Mapping
Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE
Part IV: Strategic Marketing
Chapter 11: Portfolio Analysis and Strategic Market Planning
Chapter 12: Strategic Offensive Strategies
Chapter 13: Strategic Defensive Strategies
Part V: Marketing Plans and Performance
Chapter 14: Building a Marketing Plan
Chapter 15: Marketing Metrics, Performance, and Strategy Implementation
Chapter 16: Market-Based Management and Financial Performance

This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780133460858

Includes this title packaged with:

  • Interpretive Simulations Access Code Card Group A

$234.80 $223.06 | Add to Cart

Package ISBN-13: 9780133253047

Includes this title packaged with:

  • Interpretive Simulations Access Code Card Group B

$248.13 $235.72 | Add to Cart


Market-Based Management, 6th Edition

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$208.20 $197.79 | ISBN-13: 978-0-13-038775-2

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