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Market Based Management, CourseSmart eTextbook, 6th Edition

By Roger Best

Published by Prentice Hall

Published Date: Jan 17, 2012

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Description

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

Table of Contents

Part I: Market Orientation and Marketing Performance
Chapter 1: Customer Focus, Customer Performance and Profit Impact
Chapter 2: Marketing Metrics and Marketing Profitability
Part II: Market Analysis
Chapter 3: Market Potential, Market Demand, and Market Share
Chapter 4: The Customer Experience and Value Creation
Chapter 5: Market Segmentation and Segmentation Strategies
Chapter 6: Competitive Position and Sources of Advantage
Part III: Marketing Mix Strategies
Chapter 7: Product Positioning, Branding, and Product Line Strategies
Chapter 8: Value-Based Pricing and Pricing Strategies
Chapter 9: Marketing Channels and Channel Mapping
Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE
Part IV: Strategic Marketing
Chapter 11: Portfolio Analysis and Strategic Market Planning
Chapter 12: Strategic Offensive Strategies
Chapter 13: Strategic Defensive Strategies
Part V: Marketing Plans and Performance
Chapter 14: Building a Marketing Plan
Chapter 15: Marketing Metrics, Performance, and Strategy Implementation
Chapter 16: Market-Based Management and Financial Performance

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Market Based Management, CourseSmart eTextbook, 6th Edition
Format: Safari Book

$71.99 | ISBN-13: 978-0-13-038785-1