PACKAGE ISBN-13: 9780132115230

By Gary Armstrong, Philip Kotler

Published by Pearson

Published Date: Mar 25, 2010

Components of the Package:

Marketing: An Introduction, 10th Edition
By Gary Armstrong, Philip Kotler

Marketing Plan Handbook, The and Marketing PlanPro Premier Package, 4th Edition
By Marian Burk Wood

Purchase Info

ISBN-10: 0-13-211523-9

ISBN-13: 978-0-13-211523-0

Format: ValuePack

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