PACKAGE ISBN-13: 9780132771344

By Gary Armstrong, Philip Kotler

Published by Pearson

Published Date: Mar 16, 2011

Components of the Package:

Marketing: An Introduction, 10th Edition
By Gary Armstrong, Philip Kotler

SmartDraw VP: A Hands–on Tutorial and Guide, 2nd Edition
By Thomas F. Goldman

SmartDraw Academic VP Access Code Card (valuepack only)
By SmartDraw SmartDraw.com