PACKAGE ISBN-13: 9780133897753

By Gary Armstrong, Philip Kotler

Published by Prentice Hall

Published Date: Apr 3, 2014

Components of the Package:

2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction, 12th Edition
By Gary Armstrong, Philip Kotler

Marketing: An Introduction, Student Value Edition, 12th Edition
By Gary Armstrong, Philip Kotler

Marketing Plan Handbook, 5th Edition
By Marian Burk Wood

Enhance your learning experience with text-specific study materials.

Purchase Info

ISBN-10: 0-13-389775-3

ISBN-13: 978-0-13-389775-3

Format: ValuePack

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