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Marketing: An Introduction, Student Value Edition, 11th Edition

By Gary Armstrong, Philip Kotler

Published by Prentice Hall

Published Date: Jan 8, 2012

This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780133142884

Includes this title packaged with:

  • Interpretive Simulations Access Code Card Group A
    INTERPRETIVE
  • 2012 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction, 11th Edition
    Gary Armstrong, Philip Kotler

$169.80 | Add to Cart

Package ISBN-13: 9780133488036

Includes this title packaged with:

  • Marketing Plan Handbook, 5th Edition
    Marian Burk Wood
  • 2012 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction, 11th Edition
    Gary Armstrong, Philip Kotler

$223.33 | Add to Cart

Purchase Info

ISBN-10: 0-13-274417-1

ISBN-13: 978-0-13-274417-1

Format: Alternate Binding