Product Cover Image

Marketing Channel Strategy, 8th Edition

By Robert Palmatier, Louis Stern, Adel El-Ansary

Published by Routledge

Published Date: Dec 27, 2013


For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience¿for you and your students. Here¿s how:

  • Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
  • Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Table of Contents

Part I: Introduction  1. Understanding Channel Strategies  Part II: Designing Channel Strategies  2. End-User Analysis: Segmenting and Targeting  3. Channel Analysis: Auditing Marketing Channels  4. Make-or-Buy Channel Analysis  5. Designing Channel Structures and Strategies  Part III: Channel Structures and Strategies  6. Retailing Structures and Strategies  7. Wholesaling Structures and Strategies  8. Franchising Structures and Strategies  9. Emerging Channel Structures and Strategies  Part IV: Implementing Channel Strategies  10. Managing Channel Power  11. Managing Channel Conflict  12. Managing Channel Relationships  13. Managing Channel Policies and Legalities  14. Managing Channel Logistics


Marketing Channel Strategy, 8th Edition

This publication is not currently for sale.