For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Table of Contents
PART ONE: INTRODUCTION
Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis
PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY
Chapter 2. Segmentation for Marketing Channel Design: Service Outputs
Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity
Chapter 5. Gap Analysis
PART THREE: CHANNEL IMPLEMENTATION
Chapter 6. Channel Power: Getting It, Using It, Keeping It
Chapter 7. Managing Conflict to Increase Channel Coordination
Chapter 8. Strategic Alliances in Distribution
Chapter 9. Vertical Integration in Distribution
Chapter 10. Legal Constraints on Marketing Channel Policies
PART FOUR: CHANNEL INSTITUTIONS
Chapter 11. Retailing
Chapter 12. Wholesaling
Chapter 13. Franchising
Chapter 14. Supply Chain Management
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Marketing Channels, CourseSmart eTextbook, 7th Edition
Format: Safari Book
$97.99 | ISBN-13: 978-0-13-175433-1