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Marketing Channels, CourseSmart eTextbook, 7th Edition

By Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary

Published by Prentice Hall

Published Date: Feb 2, 2006

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Description

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Table of Contents

PART ONE: INTRODUCTION

Chapter 1.     Marketing Channels:  Structure, Functions, and a Framework for Analysis

 

PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY

Chapter 2.    Segmentation for Marketing Channel Design: Service Outputs

Chapter 3.    Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis

Chapter 4.    Supply-Side Channel Analysis: Channel Structure and Intensity

Chapter 5.    Gap Analysis

 

PART THREE: CHANNEL IMPLEMENTATION

Chapter 6.     Channel Power: Getting It, Using It, Keeping It

Chapter 7.     Managing Conflict to Increase Channel Coordination

Chapter 8.     Strategic Alliances in Distribution

Chapter 9.     Vertical Integration in Distribution

Chapter 10.   Legal Constraints on Marketing Channel Policies

 

PART FOUR: CHANNEL INSTITUTIONS

Chapter 11.   Retailing

Chapter 12.   Wholesaling

Chapter 13.   Franchising

Chapter 14.   Supply Chain Management

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Marketing Channels, CourseSmart eTextbook, 7th Edition
Format: Safari Book

$97.99 | ISBN-13: 978-0-13-175433-1