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Marketing for Entrepreneurs CourseSmart eTextbook

By Jurgen Wolff

Published by FT Press

Published Date: Jul 25, 2013

Description

Marketing for Entrepreneurs shows you how to:

§         Create a powerful selling proposition

§         Use branding to define the identity of your business

§         Find and connect with your customers

§         Make the most of new and traditional media

§         Build an extensive marketing toolkit

§         Create a master marketing plan in just 60 minutes

Part of the For Entrepreneurs series, each book will guide you through all phases of starting and running a business, with practical advice every step of the way. Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.

§         No jargon, no theory – just practical advice you can implement today

§         Written by expert entrepreneurs for entrepreneurs

§         Full online support – templates, blogs, videos and much more

§         Tips, tricks and examples to keep you way ahead of the competition

Table of Contents

CONTENTS

 

...for Entrepreneurs

About the author

Introduction

 

PART ONE: YOUR MARKETING MINDSET

            1: Are you ready for the marketing challenge? 

            2: Do you have a powerful marketing mindset?   

            3: Why should they pick you?

            4: Who are your customers and where can you find them?  

            5: You know you’re good  how will they?

 

PART TWO: YOUR MARKETING TOOLBOX

            6: How to tell your story so they’ll buy

            7: New media, new opportunities (if you know how)       

            8: Old media: opportunities for contrarians     

            9: You’re wasting half your marketing money. But which half?               

            10: Networking made easy (or at least easier)      

            11: The power of outsourcing           

 

PART THREE: PUTTING IT ALL TOGETHER

            12: Create your one-year marketing plan in 60 minutes             

            13: Now just do it!

 

Index       

 

 

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Marketing for Entrepreneurs CourseSmart eTextbook
Format: Safari Book

$14.99 | ISBN-13: 978-1-292-00855-4