Marketing for Entrepreneurs shows you how to:
§ Create a powerful selling proposition
§ Use branding to define the identity of your business
§ Find and connect with your customers
§ Make the most of new and traditional media
§ Build an extensive marketing toolkit
§ Create a master marketing plan in just 60 minutes
Part of the For Entrepreneurs series, each book will guide you through all phases of starting and running a business, with practical advice every step of the way. Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.
§ No jargon, no theory just practical advice you can implement today
§ Written by expert entrepreneurs for entrepreneurs
§ Full online support templates, blogs, videos and much more
§ Tips, tricks and examples to keep you way ahead of the competition
Table of Contents
About the author
PART ONE: YOUR MARKETING MINDSET
1: Are you ready for the marketing challenge?
2: Do you have a powerful marketing mindset?
3: Why should they pick you?
4: Who are your customers and where can you find them?
5: You know youre good how will they?
PART TWO: YOUR MARKETING TOOLBOX
6: How to tell your story so theyll buy
7: New media, new opportunities (if you know how)
8: Old media: opportunities for contrarians
9: Youre wasting half your marketing money. But which half?
10: Networking made easy (or at least easier)
11: The power of outsourcing
PART THREE: PUTTING IT ALL TOGETHER
12: Create your one-year marketing plan in 60 minutes
13: Now just do it!
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Marketing for Entrepreneurs CourseSmart eTextbook
Format: Safari Book
$14.99 | ISBN-13: 978-1-292-00855-4