Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.
You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!
- Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you
- A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
- Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of
- Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online
Table of Contents
Chapter 1 The Mindset Shift: From Web 2.0 to Web 3.0 7
Chapter 2 Are You Ready for Web 3.0 Marketing? 15
Chapter 3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place 25
Chapter 4 Mobile Marketing: Tapping into Billions of Cell-Phone Users 47
Chapter 5 Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe 79
Chapter 6 Video Marketing: Taking Video to the Next Level 111
Chapter 7 Web Applications: How to Effectively Use Apps in Your Marketing 137
Chapter 8 Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact 151
Chapter 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces 157
Chapter 10 Web 3.0 Companies 183
Chapter 11 Your Action Plan: Putting It All Together and Taking Action 193
Conclusion The Art of Giving Back 207