Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, Safari

This is the complete, practical, no-fluff desk reference to next generation online and mobile marketing. Drawing on his extensive experience helping companies of all sizes successfully utilize the web, mobile marketing, and social media, Michael Tasner helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner distills all of today’s new options into the key trends that offer the greatest opportunities for today’s marketers. Coverage includes: Identifying the new marketing technologies that are most likely to drive value — and avoiding those that won’t. Capitalizing on today’s fastest-growing online marketing trend.  Utilizing “Web 3.0” approaches to increase leads, traffic, and sales, reach new markets, and grow share in existing markets.  Prioritizing your online marketing initiatives for maximum impact. Collaborating virtually with your entire marketing team to accomplish more at lower cost.  Creating focused action plans for the next three, six, and twelve months.

Introduction     1

Chapter 1        The Mindset Shift: From Web 2.0 to Web 3.0     7

Chapter 2        Are You Ready for Web 3.0 Marketing?     15

Chapter 3        Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place     25

Chapter 4        Mobile Marketing: Tapping into Billions of Cell-Phone Users     47

Chapter 5        Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe     79

Chapter 6        Video Marketing: Taking Video to the Next Level     111

Chapter 7        Web Applications: How to Effectively Use Apps in Your Marketing     137

Chapter 8        Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact     151

Chapter 9        Collaboration: Connecting and Sharing Data at Lightning-Speed Paces     157

Chapter 10      Web 3.0 Companies     183

Chapter 11      Your Action Plan: Putting It All Together and Taking Action     193

Conclusion      The Art of Giving Back     207