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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, Safari

By Michael Tasner

Published by FT Press

Published Date: Jun 10, 2010

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Description

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

 

You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

 

Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!

  • Capitalizing on the new “content marketing”
    The megashift from blogging to microblogging--and what it means to you
  • A world run by smartphones: iPhones, BlackBerrys, and beyond
    Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
  • Plurk? UStream? Joost? Tumblr? iGoogle?
    Profiting from the sites and tools you may never have heard of
  • Your Web marketing 360-degree review
    Systematically optimizing everything you’re already doing online

Table of Contents

Introduction     1

Chapter 1        The Mindset Shift: From Web 2.0 to Web 3.0     7

Chapter 2        Are You Ready for Web 3.0 Marketing?     15

Chapter 3        Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place     25

Chapter 4        Mobile Marketing: Tapping into Billions of Cell-Phone Users     47

Chapter 5        Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe     79

Chapter 6        Video Marketing: Taking Video to the Next Level     111

Chapter 7        Web Applications: How to Effectively Use Apps in Your Marketing     137

Chapter 8        Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact     151

Chapter 9        Collaboration: Connecting and Sharing Data at Lightning-Speed Paces     157

Chapter 10      Web 3.0 Companies     183

Chapter 11      Your Action Plan: Putting It All Together and Taking Action     193

Conclusion      The Art of Giving Back     207

Purchase Info

ISBN-10: 0-13-210144-0

ISBN-13: 978-0-13-210144-8

Format: Safari PTG

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