This is the complete, practical, no-fluff desk reference to next generation online and mobile marketing. Drawing on his extensive experience helping companies of all sizes successfully utilize the web, mobile marketing, and social media, Michael Tasner helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner distills all of today’s new options into the key trends that offer the greatest opportunities for today’s marketers. Coverage includes: Identifying the new marketing technologies that are most likely to drive value — and avoiding those that won’t. Capitalizing on today’s fastest-growing online marketing trend. Utilizing “Web 3.0” approaches to increase leads, traffic, and sales, reach new markets, and grow share in existing markets. Prioritizing your online marketing initiatives for maximum impact. Collaborating virtually with your entire marketing team to accomplish more at lower cost. Creating focused action plans for the next three, six, and twelve months.
Table of Contents
Chapter 1 The Mindset Shift: From Web 2.0 to Web 3.0 7
Chapter 2 Are You Ready for Web 3.0 Marketing? 15
Chapter 3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place 25
Chapter 4 Mobile Marketing: Tapping into Billions of Cell-Phone Users 47
Chapter 5 Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe 79
Chapter 6 Video Marketing: Taking Video to the Next Level 111
Chapter 7 Web Applications: How to Effectively Use Apps in Your Marketing 137
Chapter 8 Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact 151
Chapter 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces 157
Chapter 10 Web 3.0 Companies 183
Chapter 11 Your Action Plan: Putting It All Together and Taking Action 193
Conclusion The Art of Giving Back 207
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$12.99 | ISBN-13: 978-0-13-259848-4