PACKAGE ISBN-13: 9780132706186

By Gary Armstrong, Philip Kotler

Published by Pearson

Published Date: Nov 15, 2010

Components of the Package:

Marketing: An Introduction, 10th Edition
By Gary Armstrong, Philip Kotler

Company Cases for Marketing: An Introduction, 10th Edition
By Gary Armstrong, Philip Kotler

MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction, 10th Edition
By Gary Armstrong, Philip Kotler

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MARKETING: INTRO&MYMARKETGLAB W/ETX&COMPANY, 10th Edition

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