Description
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
Table of Contents
Part 1: Understanding Marketing Management
Chapter 1. Defining Marketing for the 21st Century
Chapter 2. Developing Marketing Strategies and Plans
Part 2: Capturing Marketing Insights
Chapter 3. Gathering Information and Scanning the Environment
Chapter 4. Conducting Marketing Research and Forecasting on Demand
Part 3: Connecting with Customers
Chapter 5. Creating Long-term Loyalty Relationships
Chapter 6. Analyzing Consumer Markets
Chapter 7. Analyzing Business Markets
Chapter 8. Identifying Market Segments and Targets
Part 4: Building Strong Brands
Chapter 9. Creating Brand Equity
Chapter 10. Crafting the Brand Position
Chapter 11. Competitive Dynamics
Part 5: Shaping the Market
Chapter 12. Setting Product Strategy
Chapter 13. Designing and Managing Services
Chapter 14. Developing Pricing Strategies and Programs
Part 6: Delivering Value
Chapter 15. Designing and Managing Integrated Marketing
Chapter 16. Managing Retailing, Wholesaling, and Logistics
Part 7: Communicating Value
Chapter 17. Designing and Managing Integrated Marketing Communications
Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
Part 8: Creating Successful Long-Term Growth
Chapter 20. Introducing New Marketing Offerings
Chapter 21. Tapping into Global Markets
Chapter 22. Managing a Holistic Marketing Organization
This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.
Package ISBN-13: 9780132841177
Includes this title packaged with:
- Interpretive Simulations Access Code Card Group B
$286.53 | Add to Cart
Package ISBN-13: 9780132908146
Includes this title packaged with:
- Interpretive Simulations Access Code Card Group A
$273.20 | Add to Cart
Package ISBN-13: 9780132814980
Includes this title packaged with:
- Marketing PlanPro Premier, 3rd Edition
Palo Alto
$266.60 | Add to Cart
Package ISBN-13: 9780132928229
Includes this title packaged with:
- Interpretive Simulations Access Code Card Group B
- NEW MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, 14th Edition
Philip Kotler, Kevin Keller
$293.20 | Add to Cart
Package ISBN-13: 9780132823241
Includes this title packaged with:
- Marketing Plan Handbook, The, 4th Edition
Marian Burk Wood - Marketing PlanPro Premier, 3rd Edition
Palo Alto
$304.80 | Add to Cart
Purchase Info
ISBN-10: 0-13-210292-7
ISBN-13: 978-0-13-210292-6
Format: Cloth
$246.60 | Free Ground Shipping.
Digital Choices
MyLab & Mastering 
MyLab and Mastering products deliver customizable content and highly personalized study paths, responsive learning tools, and real-time evaluation and diagnostics. MyLab and Mastering products help move students toward the moment that matters most—the moment of true understanding and learning.
Buy AccessNEW MyMarketingLab -- Instant Access -- for Marketing Management, 14th Edition
$40.00 | ISBN-13: 978-0-13-266774-6
Buy AccessNEW MyMarketingLab with Pearson eText -- Instant Access -- for Marketing Management, 14th Edition
$85.00 | ISBN-13: 978-0-13-139493-3
eTextbook
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Marketing Management, CourseSmart eTextbook, 14th Edition
$98.99 | ISBN-13: 978-0-13-210300-8
