PACKAGE ISBN-13: 9780132823241

By Philip T. Kotler, Kevin Lane Keller

Published by Pearson

Published Date: Jun 2, 2011

Components of the Package:

Marketing Plan Handbook, The, 4th Edition
By Marian Burk Wood

Marketing Management, 14th Edition
By Philip T. Kotler, Kevin Lane Keller

Marketing PlanPro Premier, 3rd Edition
By Palo Alto

Purchase Info

ISBN-10: 0-13-282324-1

ISBN-13: 978-0-13-282324-1

Format: ValuePack

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Marketing Management, 14th Edition

$294.40 | ISBN-13: 978-0-13-210292-6