PACKAGE ISBN-13: 9780133571127

Published by Pearson

Published Date: Jul 23, 2013

Components of the Package:

Marketing Management, 14th Edition
By Philip T. Kotler, Kevin Lane Keller

Marketing Plan Handbook, 5th Edition
By Marian Burk Wood

Marketing PlanPro Premier, 3rd Edition
By Palo Alto

Purchase Info

ISBN-10: 0-13-357112-2

ISBN-13: 978-0-13-357112-7

Format: ValuePack

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Marketing Management, 14th Edition

$294.40 | ISBN-13: 978-0-13-210292-6