A practical, step-by-step guide to creating results-driven marketing plans.
Easy-to-use, practical, and current, Marketing Planning shows readers how to develop strategic marketing plans through an approach that bridges the gap between theory- and template-based methods.
Table of Contents
Chapter 1. The Planning Process
Chapter 2. Objectives
Chapter 3. Market Overview
Chapter 4. Market Segments
Chapter 5. Competitive Landscape
Chapter 6. Strategy
Chapter 7. Products and Services
Chapter 8. Pricing
Chapter 9. Distribution
Chapter 10. Promotion
Chapter 11. Finance
Chapter 12. Implementation
Chapter 13. Sample Marketing Plans
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Marketing Planning, CourseSmart eTextbook
Format: Safari Book
$45.99 | ISBN-13: 978-0-13-254471-9