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Marketing Planning, CourseSmart eTextbook

By Stephan Sorger

Published by Prentice Hall

Published Date: Aug 15, 2011

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For courses on marketing planning.


A practical, step-by-step guide to creating results-driven marketing plans.


Easy-to-use, practical, and current, Marketing Planning shows readers how to develop strategic marketing plans through an approach that bridges the gap between theory- and template-based methods.

Table of Contents

Chapter 1. The Planning Process

Chapter 2. Objectives

Chapter 3. Market Overview

Chapter 4. Market Segments

Chapter 5. Competitive Landscape

Chapter 6. Strategy

Chapter 7. Products and Services

Chapter 8. Pricing

Chapter 9. Distribution

Chapter 10. Promotion

Chapter 11. Finance

Chapter 12. Implementation

Chapter 13. Sample Marketing Plans

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Marketing Planning, CourseSmart eTextbook
Format: Safari Book

$54.99 | ISBN-13: 978-0-13-254471-9