PACKAGE ISBN-13: 9780133815771

Published by Pearson

Published Date: Oct 17, 2013

Components of the Package:

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd Edition
By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

Marketing Planning
By Stephan Sorger

Purchase Info

ISBN-10: 0-13-381577-3

ISBN-13: 978-0-13-381577-1

Format: ValuePack

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