PACKAGE ISBN-13: 9780133815771

Published by Pearson

Published Date: Oct 17, 2013

Components of the Package:

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd Edition
By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

Marketing Planning
By Stephan Sorger


Add to CartMarketing Planning

$139.20 | ISBN-13: 978-0-13-254470-2