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Marketing Public Relations

By Gaetan T. Giannini

Published by Pearson

Published Date: Jul 17, 2009

Table of Contents

  1. An Introduction to Marketing Public Relations
  2. Marketing Public Relations and the Marketing Communications Mix
  3. Marketing Public Relations and the Organization it Serves
  4. The MPR Framework - Objectives, Target, Connectors, Message & Measure
  5. About the Media
  6. Non-Media Connectors and Word-of-Mouth
  7. Building a Connectors List
  8. The Press Kit and Press Release
  9. Selling the Story
  10. Social Media
  11. Events
  12. Experts and Interviews
  13. Crisis Management
  14. Planning and Measuring

Appendix 1    Capstone Assignment
Appendix 2    Introduction to Blogs
Appendix 3    Beyond Blogs: RSS and Podcasts
Appendix 4    Staying Afloat in a Sea of Social Media
Appendix 5    Identifying Story Ideas

    
 

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Companion Website for Marketing Public Relations

http://wps.prenhall.com/bp_giannini_mpr_1/

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Package ISBN-13: 9780134382326

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