Table of Contents
1. Conglomerate's New PDA Case.
Software: Needs-based Segmentation Using Cluster Analysis.
2. Bookbinder's Book Club Case.
Software: Sing Regression and Multinominal Logit Analysis for Targeting.
3. Positioning the Infiniti G20 Case.
Product Positioning Using Perceptual Mapping.
4. Forte Hotel Design Case.
Software: Product Design Using Conjoint Analysis.
5. ICI Americas R&D Project Selection Case.
Software: Making Decisions Under Uncertainty Using Decision Trees (TreeAge).
6. J&J Family Video Case.
Software: Retail Site Location Using Geodemographic Data and Models (ScanUs).
7. MassMart Inc. Case.
Software: Promotional Analysis Using Scanner Panel Data and Multinomial Logit Analysis.
Purchase Info
ISBN-10: 0-13-008455-7
ISBN-13: 978-0-13-008455-2
Format: Paper
This title is currently unavailable on myPearsonStore.
