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Mass Communication Theory: Explaining Origins, Processes, and Effects, CourseSmart eTextbook

By Melvin L. DeFleur, Margaret DeFleur

Published by Pearson

Published Date: Oct 26, 2009

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Description

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Table of Contents

INTRODUCTION

 

Chapter 1: Shaping the American Media: A Brief Overview

 

Chapter 2: The Nature and Uses of Theories

 

Part I: Interdisciplinary Contributions to Media Studies

 

Chapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy

 

Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science                    

 

Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory

 

Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies      

 

Part II: The Beginnings: Early Analyses of Mass Communication

 

Chapter 7: James Bryce’s Theory of Public Opinion and the Press

 

Chapter 8: Walter Lippmans’s Theory of Unintentional News Distortion   

 

Chapter 9: The “Magic Bullet” Theory of Uniform and Powerful

 

Part III: Contemporary Theories of Mass Communication

 

Chapter 10: The Selected and Limited Influences Theory

 

Chapter 11: Gatekeeping Theory

 

Chapter 12: Agenda-setting Theory

 

Chapter 13: The Two-Step Flow of Communication Theory

 

Chapter 14: Uses for Gratification Theory

 

Chapter 15: Information Utility Theory

 

Chapter 16: Modeling Theory

 

Chapter 17: Social Expectations Theory

 

Chapter 18: Media-Influenced Diffusion-of-Innovation Theory

 

Chapter 19: Popular Culture Theory

 

Chapter 20: The Creeping Cycle of Desensitization Theory

 

Chapter 21: Critical Cultural Perspectives

 

Chapter 22: Cultural Imperialism Theory

 

Chapter 23: Collateral Media Instruction Theory

 

Chapter 24: Other Formulations and Concepts

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Mass Communication Theory: Explaining Origins, Processes, and Effects, CourseSmart eTextbook
Format: Safari Book

$35.99 | ISBN-13: 978-0-205-75053-5