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Mass Communication Theory: Explaining Origins, Processes, and Effects, CourseSmart eTextbook

By Melvin L. DeFleur, Margaret DeFleur

Published by Pearson

Published Date: Oct 26, 2009

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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Table of Contents



Chapter 1: Shaping the American Media: A Brief Overview


Chapter 2: The Nature and Uses of Theories


Part I: Interdisciplinary Contributions to Media Studies


Chapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy


Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science                    


Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory


Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies      


Part II: The Beginnings: Early Analyses of Mass Communication


Chapter 7: James Bryce’s Theory of Public Opinion and the Press


Chapter 8: Walter Lippmans’s Theory of Unintentional News Distortion   


Chapter 9: The “Magic Bullet” Theory of Uniform and Powerful


Part III: Contemporary Theories of Mass Communication


Chapter 10: The Selected and Limited Influences Theory


Chapter 11: Gatekeeping Theory


Chapter 12: Agenda-setting Theory


Chapter 13: The Two-Step Flow of Communication Theory


Chapter 14: Uses for Gratification Theory


Chapter 15: Information Utility Theory


Chapter 16: Modeling Theory


Chapter 17: Social Expectations Theory


Chapter 18: Media-Influenced Diffusion-of-Innovation Theory


Chapter 19: Popular Culture Theory


Chapter 20: The Creeping Cycle of Desensitization Theory


Chapter 21: Critical Cultural Perspectives


Chapter 22: Cultural Imperialism Theory


Chapter 23: Collateral Media Instruction Theory


Chapter 24: Other Formulations and Concepts

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Mass Communication Theory: Explaining Origins, Processes, and Effects, CourseSmart eTextbook
Format: Safari Book

$35.99 | ISBN-13: 978-0-205-75053-5