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Merchandising Mathematics for Retailing, CourseSmart eTextbook, 5th Edition

By Cynthia R. Easterling, Ellen L. Flottman, Marian H. Jernigan, Beth ES Wuest

Published by Prentice Hall

Published Date: Feb 20, 2012

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Description

For courses in mathematics for retail merchandising.

 

Written by experienced retailers, this text introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.

Table of Contents

1. Introduction

2. Basic Merchandising Mathematics

3. Profitability

4. Cost of Merchandise Sold

5. Markup as a Merchandising Tool

6. Retail Pricing for Profit

7. Inventory Valuation

8. The Dollar Merchandise Plan

9. Open-to-Buy and Assortment Planning

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Merchandising Mathematics for Retailing, CourseSmart eTextbook, 5th Edition
Format: Safari Book

$48.99 | ISBN-13: 978-0-13-276901-3