For courses in Introduction to Merchandising.
Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer’s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.
Table of Contents
Table of Contents
SECTION 1: AN INTEGRATED AND CUSTOMER-CENTERD APPROACH TO MERCHANDISING IN THE FTAR COMPLEX
1. Merchandising–Past, Present and Future
2. Strategic Planning
SECTION 2: THE TOTAL PRODUCT: PRODUCT DEMAND, PRICING STRATEGIES AND CHANNELS OF DISTRIBUTION
SECTION 3: TRACKING TRENDS TO FORECAST FASHION CHANGE
7. Market Research
8. Scanning the Environments
10. Fashion Forecasting
SECTION 4: LINE DEVELOPMENT PROCESS CYCLE
11. Line Concept Development
12. Line Product Development
13. Line Product Management
SECTION 5: BUYING-SELLING GUIDE
14. Retail Buyers Prepare for Market
15. Retail Buyers Shop the Market
16. Retail Buyers Translate the Market Findings
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Merchandising of Fashion Products, CourseSmart eTextbook
Format: Safari Book
$49.99 | ISBN-13: 978-0-13-507432-9