For the one-semester Principles of Microeconomics courses at four- and two-year colleges and universities.
Learn economics through real business examples.
The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives. And regardless of their future career path—opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.
Table of Contents
Chapter 1: Economics: Foundations and Models
Chapter 2: Trade-offs, Comparative Advantage, and the Market System
Chapter 3: Where Prices Come From: The Interaction of Demand and Supply
Chapter 4: Economic Efficiency, Government Price Setting, and Taxes
Part 2: Markets in Action
Chapter 5: Externalities, Environmental Policy, and Public Goods
Chapter 6: Elasticity: The Responsiveness of Demand and Supply
Chapter 7: The Economics of Health Care
Part 3: Firms in the Domestic and International Economies
Chapter 8: Firms, the Stock Market, and Corporate Governance
Chapter 9: Comparative Advantage and the Gains from International Trade
Part 4: Microeconomic Foundations: Consumers and Firms
Chapter 10: Consumer Choice and Behavioral Economics
Chapter 11: Technology, Production, and Costs
Part 5: Market Structure and Firm Strategy
Chapter 12: Firms in Perfectly Competitive Markets
Chapter 13: Monopolistic Competition: The Competitive Model in a More Realistic Setting
Chapter 14: Oligopoly: Firms in Less Competitive Markets
Chapter 15: Monopoly and Antitrust Policy
Chapter 16: Pricing Strategy
Part 6: Labor Markets, Public Choice, and the Distribution of Income
Chapter 17: The Markets for Labor and Other Factors of Production
Chapter 18: Public Choice, Taxes, and the Distribution of Income
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Microeconomics, CourseSmart eTextbook, 4th Edition
Format: Safari Book
$89.99 | ISBN-13: 978-0-13-291208-2