This is the eBook version of the printed book.AUDIENCE: For introduction to business courses.
APPROACH: The Mobile MBA is your portable business coach. It explains MBA skills, models and applications and shows you how to put the grand theory and big talk into practice. The Mobile MBA comes complete with 11 free video Skill-Pills, which can be downloaded to your smart phone, tablet or computer. Get access to up-to-date advice on the move so you can apply your new skills where and when you need them.
Table of Contents
1: The world of strategy 1
2: Marketing and sales 19
3: Finance and accounting 37
4: Human capital 65
5: Operations, technology, and change 81
6: Lead your team 95
7: Dealing with colleagues 115
8: Managing across the organization 127
9: Managing yourself 141
10: The daily skills of management 153
11: Manage your career 169
Format: eBook (Watermarked)?
This eBook includes the following formats, accessible from your Account page after purchase:
EPUBThe open industry format known for its reflowable content and usability on supported mobile devices.
MOBIThe eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDFThe popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.
Includes EPUB, MOBI, and PDF
Add to Cart