Table of Contents
1. Analytics and Data Science 1
2. Advertising and Promotion 15
3. Preference and Choice 29
4. Market Basket Analysis 37
5. Economic Data Analysis 53
6. Operations Management 67
7. Text Analytics 83
8. Sentiment Analysis 113
9. Sports Analytics 149
10. Brand and Price 173
11. Spatial Data Analysis 209
12. The Big Little Data Game 231
A. There's a Pack for That 237
B. Measurement 253
C. Code and Utilities 267
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