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Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges, Safari

By Lev Mirlas

Published by IBM Press

Published Date: Aug 21, 2009

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Description

Plan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value

 

For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle. In Multisite Commerce, Lev Mirlas–the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce–introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively.

 

Mirlas begins by reviewing why multisite commerce is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You’ll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost.

 

This book’s start-to-finish methodology provides a common language that everyone involved in multiple sites– from executives to project managers and technical architects to site administrators–can share.

 

Coverage includes

  • Identifying scenarios in which multiple sites are necessary
  • Systematically reducing the cost and complexity of establishing multiple e-commerce sites
  • Organizing the business to effectively administer multiple sites
  • Constructing a shared platform that makes it possible to build and deploy new sites faster than ever before
  • Giving sites their own personalities even though they are being built on shared infrastructure
  • Identifying the traps and landmines your project might encounter and maximizing the chances of success
  • Managing project scope, organizational politics, and shifting executive priorities
  • Choosing the best technical architecture pattern for your multisite scenario

Table of Contents

Preface     xix

Acknowledgments     xxv

About the Author     xxvii

Introduction     xxix

Part I: Business Perspective–Opportunities and Challenges of Multisite Commerce

Chapter 1: Multisite Commerce Scenarios     3

Chapter 2: The Need for a Shared Platform     19

Chapter 3: Administration of Country Sites on a Shared Platform     37

Chapter 4: Sharing and Caring     53

Chapter 5: When Sharing Works     83

Chapter 6: The Path to a Shared Platform     99

Chapter 7: Cost Structure of Multiple Sites     119

Chapter 8: Fundamental Requirements for a Multisite Platform     135

Part II:  Implementer’s Considerations for Efficient Multisite Commerce

Chapter 9: Organizational Resistance     161

Chapter 10: Managing Requirements     177

Chapter 11: The Project Team     191

Chapter 12: Planning for Success     219

Chapter 13: Dealing with the Unexpected     241

Part III: Technical Considerations for Efficient Multisite Commerce

Chapter 14: Sharing Hardware and Software     255

Chapter 15: Sharing Data     287

Chapter 16: Site Path     317

Chapter 17: Data Sharing Business Logic     331

Chapter 18: Data Sharing Architecture Patterns     361

Index     377

 

Purchase Info

ISBN-10: 0-13-703422-9

ISBN-13: 978-0-13-703422-2

Format: Safari PTG

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