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New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods, CourseSmart eTextbook

By Dave Delaney

Published by Que

Published Date: May 20, 2013

Description

Supercharge the way you build business relationships—online and off!

Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it!

  • Identify, research, and actually reach your best potential connections
  • Create a personal landing page that builds relationships
  • Grow a thriving LinkedIn network you can count on for years to come
  • Use third-party services to supercharge the value of your Twitter feed
  • Encourage people to engage more deeply with you on Facebook
  • Make powerful new connections through Google+ and Google Hangouts
  • Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble
  • Organize in-person events that work—and find sponsors to pay for them
  • Listen and converse better, and remember more of what you hear
  • Avoid oversharing and other social media faux pas
  • Transform your business card into a powerful agent on your behalf
  • Nurture and deepen the relationships you’ve worked so hard to create

Table of Contents

Chapter 1  Do Your Homework     1
Job Tips    4
Research People     5
   Rapportive     7
   Events and Conferences     8
Chapter 2  It Starts with a Coffee     17
Cold-Calling     18
The Coffee     20
The Meeting     21
Follow-Up     22
Laid Off and Networking     23
The New Kid in Town     24
Chapter 3  Your Home on the Web Needs More Than a Welcome Mat     29
About.me     30
Flavors.me    32
Blogging     33
   Tumblr     34
   Blogger     34
   WordPress     35
Editorial Calendar     37
Commenting     38
   Livefyre     38
   IntenseDebate     38
   Disqus     39
Blogger Tips     40
   Know Why    40
   Know Your Audience     40
   Stick to Your Schedule     41
   Encourage Conversation     41
   Consider Moderation    41
   Be Yourself     42
   Use Social Sharing     43
   A Picture Tells a Thousand Words     43
   Increase Traffic with Search Engine Optimization     44
Chapter 4  Grow Your Network Before You Need It: LinkedIn     47
Creating Your Profile     48
Using Google’s Contextual Targeting Tool     49
There’s an App for That     50
Start Connecting     52
Requesting Connections     54
Promoting Your Profile     54
Taking Advantage of Endorsements     55
Adding Recommendations     55
Writing Recommendations     56
Sharing Great Content     57
Joining Groups     57
Creating a LinkedIn Group     58
   Setting Rules     59
Seeing Who’s Been Snooping on You     60
   Basic Profile Analytics     61
   Additional Information     61
   Advanced Search     62
Looking for Work?     62
Creating Partnerships for Your Company     63
LinkedIn Company Pages     64
Generating Leads for Your Company     66
Backing Up     67
LinkedIn Signal     67
LinkedIn Connection Update     68
Grow Your Network Before You Need It     69
Chapter 5  Building a Network, 140 Characters at a Time: Twitter     71
Background     72
The Basics     72
Types of Tweets     73
   Inspirational     73
   Informative     73
   Advocating     74
   Entertaining     75
Brevity and Direct Messages     75
Retweets     76
Hat Tips     76
Goals     76
Finding Interesting People     77
   Calvin Lee @mayhemstudios     77
Be Careful, Be Healthy     78
Twitter Is a Cocktail Party     79
   Keep Self-Promotion to a Minimum     79
   Introduce People You Admire to One Another     79
   Make Quality Small Talk     80
   Find the People You Have Things in Common With     80
   Listen Carefully     80
   Follow Up     80
Creating and Following Lists     81
Advanced Search     82
Gary Vaynerchuck @garyvee     83
Hashtags and Twitter Chats     84
Twitter Tools     87
   HootSuite     87
   Commun.it     87
   Buffer     87
   Bit.ly     88
   Tweet Grader     88
   Twitter Counter     88
   Tweetbot     89
   Plume     89
Tweet-Ups     89
Twitter for Business     90
Connecting from a 1972 VW Bus     91
Think Before You Tweet     92
Think Before You Let Others Tweet for You     92
Say Hello     93
Chapter 6  One Billion People Can’t Be Wrong: Facebook     95
Your Profile     96
What Your About Section Tells Me     97
What Are You Sharing?     97
Friend Requests     97
Don’t Abuse Your Friends     99
Privacy Settings and Tips     99
Liking Brands     100
Interest Lists     101
Smart Lists     101
Company Smart Lists     102
Groups     102
   Creating a Group     103
   Secret     103
   Closed     103
   Open     103
Happy Birthday!     104
Follow     105
Photos Albums     105
Growing Your Network     105
   Networking Apps     106
Facebook for Business     107
Facebook Pages     108
   Creating a Facebook Page     109
Follow the Rules     110
Facebook Page Tips     110
Facebook Insights     111
Page Posts     112
Facebook EdgeRank     112
Facebook Ads     113
Promoted Posts     113
Apps for Your Page     114
Grow Your Network Using Facebook     115
Chapter 7  Still Growing and One to Watch: Google+     117
Is Google+ for You?     118
Getting Started     119
Circles     120
Overbearing by Oversharing     122
Hangouts     122
Hangouts On Air     124
Communities     125
Google+ Pages     127
Google: The World’s Largest Search Engine     127
Google+ Local     128
Give Google+ a Try     129
Chapter 8  Content Is the Glue That Binds Us Together      131
Rolling and Shooting: Content Through Video and Photography     132
Instagram    133
How Do You Network on Instagram?     134
Flickr     135
Creative Commons     136
YouTube     137
   Not Everyone Can Be a YouTube Celebrity     137
YouTube for Business     139
   McDonalds Canada “Our Food. Your Questions.”     139
Network with the People Around You: Foursquare     140
Location, Location, Location: Yelp     142
Pinterest     142
   Pinterest for Business     143
StumbleUpon     145
SlideShare     146
   Slideshare for Business     147
   Podcasting     147
   Creating Your Own Podcast     149
   Networking with Your Podcast     150
Content Is the Glue     151
Chapter 9  If You Build It, They Will Come: Organizing Events     155
Organizing BarCamp Nashville     156
   Your Event Site     157
   Event Size     158
   Determining Budget    158
   Soliciting Sponsors     158
   Showing Value to Sponsors     159
   Promoting Your Event     159
   Location Selection     160
Organizing PodCamp Nashville     161
Local Events and Mixers     162
   Geek Breakfast     162
   Nashcocktail     163
Doing Some Good     165
Organizing Meetups for Business Networking     166
Serving as the Connector     167
Organizing Paid Conferences     167
Getting Started     168
Chapter 10  Listen Better. Remember More.     169
L.I.S.T.E.N.     170
   Look Interested; Get Interested     171
   Involve Yourself by Responding     172
   Stay on Target     173
Test Your Understanding     174
   Evaluate the Message     175
   Neutralize the Feelings     176
Remember Names     177
Remember Faces     178
Refer to Smart Phones and Social Networks    180
Gain Trust, Respect, and Knowledge     180
Chapter 11  Business Cards That Rock and When to Use Them     183
Rules of Engagement     184
Importance of Knowing Your Audience     185
One Card to Rule Them All    186
A Card for the Occasion     187
Effective Design     188
Personal Photos on Cards     189
QR Codes     190
NFC Chips     191
Apps to the Rescue     192
   CardMunch by LinkedIn     192
   Hello by Evernote     193
   Bump     193
   Voice Recorder     193
   Alternatives if You Don’t Use a Smart Phone     194
Follow-Up     194
Personal Style     194
Chapter 12  We Live and Die by Our Database     197
Size Doesn’t Matter     198
Caring For and Nurturing Your Database     198
Software Suggestions     199
   Nimble     199
   WriteThat.Name     200
   Gmail and Outlook     200
   Boomerang     200
   LinkedIn     201
   Choose What Works for You     201
Protecting Your Database     201
Backing Up     202
   Backing Up Facebook     202
   Backing Up Twitter Tweets     203
   Backing Up LinkedIn     203
Creating Email Newsletters     204
Checking Back, Checking In     204
Change Is Guaranteed     205
Chapter 13  Strong Relationships Lead to Success     207
Meeting in Real Life     209
They Will Use the Web to Learn About You     210
Networking for Introverts     211
Rekindling Conversations     212
What You Should Do Now     213
Index 215

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New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods, CourseSmart eTextbook
Format: Safari Book

$10.99 | ISBN-13: 978-0-13-338452-9