Table of Contents
Chapter 1 The Importance of Customer Service to Your Business
- What the Customer Buys
- What is Customer Service?
- Impact of Customer Service
- Making a Positive Impression
- Completing the Cycle
Chapter 2 Basic Concepts for Higher Quality Customer Service
- Who Is the Customer?
- High-Quality Customer Service
- Systems Management Approach
- The Service-Profit Chain
Chapter 3 Identifying Customer Expectations
- Identifying Internal Customer Expectations
- Determining External Customer Expectations
- Obtaining Feedback from Internal and External Customers
Chapter 4 Ensuring Consistent Customer Service Value
- Proper and Effective Communication with the Customer
- Guest Satisfaction Through Suggestive Selling
- Managing the Pace and Flow of Service
- Service Recovery
Chapter 5 Ensuring Profit
- Proper Procedures for Accepting Payment
- Security Issues Dealing with Credit or Debit Card Payments
- Point-of-Sales Issues Affecting Profit
- To-Go, Delivery, and Drive-Through Orders
Field Project
Index
NRAEF ManageFirst: Customer Service w/ On-line Testing Access Code Card
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