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Online Communities Handbook: Building your business and brand on the Web, Safari

By Anna Buss, Nancy Strauss

Published by New Riders

Published Date: Mar 6, 2009

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Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to:

• identify the business objectives for your online community
• develop a community strategy to recruit and retain members
• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate
• take advantage of free advertising opportunities
• use communities to gain market insights and establish a direct line to your customer base

In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own.

You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

Table of Contents

1. What's an online community?
2. What can an online community do for your business?
3. How to set up an online community
4. Member recruitment
5. Motivating your members
6. Care and feeding of your members: community management What does a community manager do?
7. Monetizing your online community
8. Growing your online community
9. Learning from the experience of others: community successes and failures
10. Interviews with product or community managers from community websites associated with major brands Web 2.0