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Practice of Public Relations, The, 13th Edition

By Fraser P. Seitel

Published by Pearson

Published Date: Jan 25, 2016

Description

For courses in public relations.

 

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

 

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Table of Contents

Part I: Evolution

1. Defining Public Relations

2. The History and Growth of Public Relations

 

Part II: Preparation/Process

3. Communication

4. Public Opinion

5. Management

6. Ethics

7. The Law

8. Research

 

Part III: The Publics

9. Media

10. Social Media

11. Employee Relations

12. Government Relations

13. Community Relations

14. International Consumer Relations

 

Part IV: Execution

15. Public Relations Writing

16. Integrated Marketing Communications

17. Crisis Management

18. Launching a career

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Practice of Public Relations, The, 13th Edition

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$193.32 $183.65 | ISBN-13: 978-0-13-417011-4

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